Stitch something you’ll treasure
Counted kits, printed canvas, DMC threads and every tool to bring your design to life.
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Bestsellers
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Penelope Elephant Canvas
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Penelope ‘The Waterfall’ canvas
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Penelope canvas: Impasse des Glycines
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Cross-stitch kit: The Power of the Hydrangea
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Cross-stitch kit: Lantern with flowers
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Penelope canvas: Cocktails
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Cross-stitch kit: Bullfinches
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Cross-stitch kit: ‘The Most Beautiful Birthday’
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‘Tendresse’ cross-stitch kit
What stitchers say
My counted cross stitch kit arrived with everything pre-sorted and a chart so clear I finished my first piece in a weekend. The thread quality is gorgeous.Margaret H.
I ordered Aida fabric, a hoop and a set of mouliné threads, and the colours are rich and true. Fast delivery and beautifully packaged too.Sophie L.
The printed canvas made it so easy to relax and stitch in the evenings. Lovely shop with real expertise behind every product.Daniel R.
Loved by stitchers from first kit to finished masterpiece.
Frequently asked questions
Which kit should I choose as a beginner?
Beginners do beautifully with our counted cross stitch kits, which include pre-sorted DMC mouliné threads, a printed colour chart, Aida fabric and a tapestry needle. For an even easier start, choose a printed canvas where the design is already on the fabric, so you simply follow the colours and stitch.
How do I pick the right fabric count or canvas?
It depends on your project. Aida cloth is woven in clear squares, making it ideal for counted cross stitch and perfect for beginners. Choose a higher count (14 or 16) for finer detail, or a lower count (11) for quicker, bolder stitching. Printed canvas suits half-cross and tapestry styles.
What hoop and needle do I need for my project?
Match your needle and hoop to the fabric. A blunt size 24 tapestry needle slides between Aida holes without splitting threads, while a 5 to 8 inch wooden hoop keeps small designs taut. For larger pieces, a 10 inch hoop or scroll frame keeps tension even and your stitches neat.
How to choose a cross-stitch or needlepoint kit
A good kit takes the guesswork out of a project: everything is pre-sorted, the count is matched to the design and you can start stitching the same evening. Before you buy, look at three things — what the kit actually contains, the fabric or canvas count, and the type of chart. Counted embroidery charts give you a symbol grid to follow on blank fabric, while printed needlepoint canvases have the design already printed on the mesh, so you simply stitch over the colours.
The most common beginner mistake is ignoring the fabric count. On counted work, “14-count” means 14 stitches per inch: a lower count gives bigger, easier stitches and a larger finished piece, while a higher count packs in more detail but asks for sharper eyes and a finer needle. Always check the finished size quoted in the description before you buy a frame or plan where the piece will hang.
Aida, evenweave and canvas mesh
Aida is the friendliest fabric for a first project — its clear grid of holes makes each stitch obvious. Evenweave and linen give a smoother, more traditional finish but take a little more practice. For tapestry and needlepoint, the canvas mesh count works the same way: the lower the number, the quicker the project grows.
Kits, charts and canvases explained
We group our range so you can find the right format fast. Full kits arrive with fabric, threads, needle and chart together; chart-only listings suit stitchers who already keep a thread stash. Our children’s kits use bold, simple designs and larger counts that are perfect for young beginners, while our finished-object categories — from homeware and décor to cushions — show what your work can become once it is off the frame.
Printed versus counted
Printed canvases are the quickest way to a polished result: the picture guides you and there is no counting from a chart. Counted cross-stitch takes a little more concentration but gives you complete control and a crisp, professional finish. Neither is “better” — pick the one that matches the evening you want to spend.
Projects for beginners and experienced stitchers
If you are just starting, choose a small design on a low count with only a handful of colours; you will finish it in a weekend and learn the rhythm without fatigue. Keep your thread tension even, work in good light and press the finished piece from the back to lift the stitches.
More experienced stitchers will enjoy large-count charts with blended threads, fractional stitches and detailed shading that turn a single design into a heirloom piece. Browse our full collection to compare counts, kit contents and difficulty before you choose.
Order your kit or chart today, and start stitching something you will be proud to frame — every design is checked and pre-sorted so your first stitch is the only thing left to do.