Discover the Fox Plan

Olivia Miller
Product & buying expert with 15+ years of retail experience

Collaborative projects cross stitch instagram challenge

After #plancanard, La Maison du Canevas et de La Broderie was delighted to once again partner with Instagram creators @poignetamour and @le_barbu_qui_brode for their new #planrenard challenge. This time, the artists thought big!

A little history: #plancanard.

In September 2021, Stéphane (le_barbu_qui_brode) and Juliet (poignetamour) reached out to La Maison du Canevas et de la Broderie to present their slightly crazy project: launching a collaborative embroidery challenge on Instagram. Each participant had to embroider a duck in a specific shape and take a fun photo of it. The ultimate goal: create a video juxtaposing all the photos so the duck appears to dance.
The whole team was won over by the idea, and we chose to sponsor the operation by offering a little something to every participant, as well as sharing their various photos on Instagram. You can discover the full album of all the stories and posts from #plancanard featured on our Instagram page.
In total, more than 80 people joined the adventure, and our customer service team even made 3 ducks! Throughout October, Instagram walls were filled with charming ducks and fun photos! You can see the result of this fabulous adventure in the video opposite, featuring a duck with rhythm in its soul.

A new adventure: #planrenard

In 2022, Stéphane (le_barbu_qui_brode) and Juliet (poignetamour) thought even bigger and once again trusted La Maison du Canevas et de La Broderie as a partner for #planrenard!
We decided to support them again by offering, this time directly on our website, 2 special kits for participants: 1 pack with the 10 skeins needed to complete the piece, and 1 complete kit including the skeins, a piece of fabric (enough for 2 foxes) and a 10cm embroidery hoop.

A resounding success! Launch of the parallel #Planrenard contest

#planrenard became a victim of its own success! In just a few hours, the target of 200 participants was reached and even exceeded, with 550 entries, 350 of which were accepted.
To avoid disappointing anyone, we launched a parallel Instagram contest, #planrenard, open to everyone in collaboration with @poignetamour and @le_barbu_qui_brode. To take part, embroiderers had to stitch one of the Fox designs and take an original photo of it.
Out of more than 130 photos received, our entire team selected 10 finalists, who were then decided by votes from Instagram users.
Instagram user @once.uponahook

Download a #planrenard chart

The results of #PlanRenard.

In the end, more than 330 embroiderers from over 18 different countries took part in this challenge, producing more than 364 photos.
We invite you to watch the final video opposite or on our YouTube channel, and above all to like, comment on, and share in your story the Reel by @poignetamour to feed the Instagram algorithm and help this fabulous project travel across the web.
A big thank you to @poignetamour and @le_barbu_qui_brode for inviting us to take part in this challenge, and see you soon for new adventures.